What are Google's Methods for Evaluating Content Quality?

We all want to be found easily when searched on Google, and of course we try different methods to achieve this. Google renews and updates itself all the time. It is important to keep up with this pace, but what is more important is to keep up with the right methods.

We know that Google is trying to reduce and disable 'useless' content with its algorithm update. The real question is how exactly this process happens. Let's take a look at how Google Search Director Elizabeth Tucker manages this process.

Perhaps the most valuable thing today is user behavior analysis. Google systems analyze users' behavioral patterns to understand whether they successfully find the information they are looking for. Are you ready to examine it step by step?

*First stage: Google samples millions of queries and has people review the results of these queries. After this process, people rate the results based on criteria such as relevance, accuracy, reliability and user benefits.

*Second stage: It checks how long the user stayed on the page he clicked on as a result of the search and whether he found the information he was looking for. How does he analyze this? If you say: If a user quickly exits a page, it means that the page does not answer the information he is looking for. This is important to constantly evaluate quality.

Of course, these two criteria are not the only ones that are effective when Google evaluates content quality. There is Content effort, which lies behind and is the invisible part of the iceberg. Even though artificial intelligence and machine learning are in effect, the human factor still plays a critical role here.