5 Things That Will Trend on Social Media in 2025!
Social media is a universe that renews itself every year, transforms rapidly, and sometimes even surprises us. While the rise of artificial intelligence, the dominance of short videos, and the rise of authentic content in 2024, 2025 came with brand new trends. So what content, behaviors, and platform features will stand out this year?
Here are 5 things that are certain to be trends on social media in 2025:
1. Slow Content Trend: Less, More Concise, and Deep
We are taking a break from endless scrolling and dizzying algorithms. One of the strongest content trends of 2025 is “slow content.”
Users are now looking for meaningful, permanent, and soul-touching content rather than fast-consumed videos. Such content receives more interaction, reach, and comments from social media users.
2. Digital Collaborations with Local Producers
Consumer awareness is no longer focused solely on price and visuals. Ethical production, local support and originality are in demand.
Influencers are now working with small producers instead of big brands, promoting artisans in their own neighborhood. Such posts increase the rate of social media users following and liking you. At the same time, influencers can support different local producer and brand collaborations. In this way, social responsibility projects, sustainable products and projects that contribute greatly to nature can often emerge.
Consumers have a warmer and more positive approach to local producers with natural content. For this reason, the rates of following, liking and sending to friends are increasing.
3. Virtual Personalities and AI Avatars
Virtual influencers are no longer a fantasy. In 2025, more people will create their own digital twins, and brands will focus on campaigns shaped by AI.
For example;
*Fashion brands are organizing fashion shows with virtual models
*Artists are interacting with their own AI characters
*Entrepreneurs are providing 24/7 customer relations with AI servers
Unfortunately, brands that are outside of this trend or are slow to keep up with innovations are left out of this very fast-paced race. The new generation in particular adapts to innovations very easily and quickly. Therefore, if your target audience is young, you and your brand need to stay young as well.
4. Return to the Backyard: Micro Aesthetics
Instagram and TikTok are now trending lives closer to nature rather than metropolises.
Concepts such as stone houses, village breakfasts, old agricultural tools and “minimal village chic” are making their mark on the screens. In fact, this is an indication of how much people are open to returning to nature. Sincere and natural content immediately attracts the attention of social media followers. Therefore, producing natural and sincere content that is compatible with your brand will increase your level of influence.
5. Mixed Reality (MR) Experiences: The New Layer of Interaction
In 2025, social media will not only be a watched medium, but also a lived experience.
Mixed Reality will transform content, especially in the fields of fashion, education and tourism. Perhaps this life that seems like a dream to you right now will soon become a space we live in, and if your brand is outside of this life, unfortunately, it will be a little difficult to make up for it.
What will we see?
*Holograms that are not filtered with AR, but can be touched
*Avatars that “physically” join the room during a live broadcast
*Digital-spatial exhibition tours with followers
Social Media is More Real, More Emotional, More Interactive
The social media trends of 2025 promise a calmer but deeper experience. The quality of content, the power of narrative and human stories will be more important than ever.
A new year for brands, artists and content creators: the most refined form of self-expression.
If you have not decided how to position your brand on social media in light of all this information, we would be happy to welcome you in our Izmir and Istanbul social media agency.
