Instagram Undergoes Major Change: Homepage Now Reels-Focused!

Instagram is completely reshaping the user experience with a new update that will shift the balance in the digital world. This new feature, currently in the testing phase, represents significant strategic changes, especially for content creators and brands.

Instagram Homepage Experience is Changing!

According to Instagram's new update, when you open the app, you will now see Reels videos predominantly instead of the classic feed of posts. This change clearly demonstrates the platform's emphasis on video content.

With the new system:

• The homepage becomes Reels-focused
• Users encounter more video content
• Discovery and consumption habits change

The Era of Creating Your Own Reels Feed Begins!

Instagram is now giving users more control. With the new feature, users can customize their own Reels homepages.

This includes:

• Saved Reels content can be viewed in a separate feed
• A feed can be created specifically for frequently viewed content
• Reels videos shared by friends can be filtered

Thanks to this segmentation, users can consume content entirely based on their interests.

Reels Views Will Increase, Visual Posts May Fall Behind!

One of the most significant impacts of this update will be the shift in the balance between content types.

Predicted effects:

• Reels video views will increase significantly
• Static visuals and carousel posts may see a decrease in reach
• A video-first content strategy will become mandatory

For brands in particular, this means a radical transformation in content planning.

Strategic Commentary for Brands and Agencies

At Maske Medya, we evaluate this update as follows:

Success on Instagram now = Reels performance

Our recommendation:

• Focus on Reels content production
• Create short videos focused on storytelling
• Follow trending music and formats
• Pay extra attention to the first 3 seconds
• Use carousel content as supporting content instead of abandoning it entirely

User Control Increases

This move by Instagram is a major step towards personalizing the user experience.

Now users:

• Can decide what they want to watch faster
• Can shape their content feed according to their preferences
• Spend more time on the platform

This naturally creates a more competitive content environment for brands.

Feature Currently in Testing

The new Reels-focused homepage feature is currently in testing and can be experienced by a limited number of users in Turkey. However, looking at Instagram's past updates, it is highly likely that this feature will become widespread globally.

The Video Era Has Officially Begun

This new move by Instagram clearly shows that video content is no longer an option but a necessity on social media.