What is Instagram Plus?
Instagram's New Paid Plus Feature Launches in Türkiye! What Changes for Brands and Content Creators?
Instagram has remained one of the world's most popular social media platforms for years with its free usage model. However, Meta has launched Instagram Plus, a new subscription system developed by Meta to improve the user experience, in Türkiye. The new system offers noteworthy features, especially for content creators, brands, and active social media users.
So, what is Instagram Plus? Who should use it? How much does it cost? Is it really necessary for brands?
As Maske Medya, we have compiled all the details for you.
What is Instagram Plus?
Instagram Plus is an optional paid subscription system developed by Meta. This subscription doesn't change the existing free Instagram experience; however, it offers users extra features and more advanced sharing options.
Instagram Plus:
* Improves story management,
* Increases profile customization options,
* Offers new tools that support content visibility,
* Makes the user experience more personalized.
Instagram Plus Features
The most notable features announced by Meta are:
1. Keeping Stories Live Longer
Normally, Instagram stories are deleted after 24 hours.
Instagram Plus users, however, can extend their stories by an extra 24 hours, making them live for a total of 48 hours.
With this feature;
* Campaigns
* Discount announcements
* Launches
* Event posts
can remain visible for much longer.
2. Secretly Previewing Stories
This was one of the most talked-about features.
Thanks to Instagram Plus, some stories can be previewed without appearing in the viewer list.
With this feature, users can have a more controlled experience.
3. More Detailed Story Statistics
Now you can see not only how many people have viewed the story;
* how many times the same person has viewed the story
* repeat views
* interaction behavior
in much more detail. With this feature, creating a content strategy becomes much easier.
4. Profile Customization Options
Instagram Plus also offers aesthetic features such as:
* different bio fonts,
* custom app icons,
* various customizations in profile appearance.
5. Highlighting Stories
There is a new "highlight" system that allows you to make your stories more visible on a weekly basis.
This feature can be particularly attractive for small businesses.
How Much Does Instagram Plus Cost?
Meta announced the Instagram Plus subscription globally at $3.99 USD per month. In Türkiye, it is reported that the service is offered at approximately 55.99 TL per month with local pricing and a free trial option for the first month. Regional pricing may change over time.
Are Instagram Plus and Meta Verified the Same Thing?
No.
These two services are often confused.
Meta Verified
* Blue tick verification
* Identity verification
* Impersonation protection
* Priority support offers advantages such as these.
Instagram Plus
It focuses more on:
* story features,
* profile personalization,
* enhanced user experience. The two subscriptions are independent services.
Is Instagram Plus Necessary for Businesses?
It's not mandatory for every brand.
However, it can provide significant advantages for businesses operating in the following areas:
* Restaurants
* Cafes
* Hotels
* Fashion brands
* Clinics
* E-commerce companies
* Personal brands
* Influencers
* Content creators
Especially for brands that sell through stories, the additional visibility tools offered by Plus can be beneficial.
Does Instagram Plus Affect the Algorithm?
Currently, Meta has not made an official statement regarding Instagram Plus users being shown higher in the algorithm. However, it is possible for Plus users to achieve more engagement thanks to the advanced sharing tools they have.
So the advantage comes not from the algorithm, but from having more features.
Our opinion as Maske Medya is;
Instagram is no longer just a social media platform; it has become a digital showcase for brands.
Instagram Plus offers new tools that make content creation more professional. However, the foundation of success still lies in quality content, accurate target audience analysis, regular posting, and effective advertising strategies.
While using the new features alone doesn't guarantee success, when combined with the right digital marketing strategy, it can provide brands with significant advantages. As Maske Medya, operating in Izmir, Istanbul, and Montenegro, we offer end-to-end professional solutions to brands, from social media management and content creation to advertising campaigns and digital brand strategies.
Is Instagram Plus available in Türkiye?
Yes. Meta has started gradually rolling out Instagram Plus in Türkiye. If it's not visible on your account yet, you may need to wait a little longer due to regional rollout.
Is Instagram Plus free?
No. Instagram Plus is a paid subscription service. Some regions offer a free trial for the first month.
Does Instagram Plus give a blue tick?
No. A separate Meta Verified subscription is required for the blue tick.
Is Instagram Plus necessary for businesses?
It's not mandatory; however, the additional tools it offers can be beneficial for brands and content creators who focus on story-based marketing.
