Instagram now has a feature to change its logo!

Instagram continues to introduce new features that personalize the user experience. One of the recent notable innovations is the ability to change the Instagram logo. It's now possible to personalize the Instagram icon displayed on the app's home screen with different designs.

However, this feature requires an Instagram Plus subscription. So, what is Instagram Plus? How does it differ from Meta Verified? How do you start a subscription? Maske Medya has compiled all the details for you.

What is the Instagram Logo Changing Feature?

One of Instagram's new personalization features, the logo changing feature allows you to use the app's icon on your phone with different designs.

This allows you to personalize your app by choosing icons in different colors or custom designs instead of the classic Instagram logo.

What Do You Need to Do to Change the Instagram Logo?

To use this feature, you need to have an Instagram Plus subscription.

The monthly subscription fee for Instagram Plus is currently around 55 TL. Prices may change over time depending on the country and the app store.

Is Instagram Plus the Same Thing as Meta Verified?

No. Many users confuse Instagram Plus with Meta Verified. However, these are different subscription systems.

Instagram Plus

*Offers access to new in-app features.

*Includes personalization options.

*Allows you to use new experiences such as changing the logo.

Meta Verified

*Is an account verification service.

*Offers a blue tick.

*Provides identity verification and account security advantages.

*Includes various privileges such as priority access to support services.

In short, to change the Instagram logo, you need an Instagram Plus subscription, not Meta Verified.

How to Get an Instagram Plus Subscription?

Instagram Plus is not currently active on all accounts. When the feature is added to your account, Instagram will send you a notification within the app.

Then;

1. Click on the notification.

2. Open the Instagram Plus subscription screen.

3. Start the subscription process.

4. Once the process is complete, you can start using Plus features.

Because Instagram usually rolls out new features gradually, the notification may not have arrived on your account yet.

Is the Feature Available on Every Account?

No. Instagram Plus is currently being rolled out gradually.

Therefore, while some users may see the subscription invitation, it may not be active yet for some accounts.

If you don't see it, simply wait. The Instagram app will send you a notification when the feature is activated for your account.

What Does This Mean for Brands?

Instagram's new subscription-based features are considered part of the platform's strategy to make the user experience more personalized.

New design options, early access features, and various personalization tools are expected to be added to Instagram Plus in the coming period. From a digital marketing perspective, these developments make it even more important for brands and content creators to closely follow new user habits on Instagram.

The feature to change the Instagram logo offers a noteworthy innovation for those who want to use the app more personally. However, an Instagram Plus subscription is required to access this feature. The feature is not yet available to all accounts; Instagram will send you a notification when it is activated for your account, allowing you to start the subscription process.

As Maske Medya, we continue to closely follow and share new features, algorithm updates, and developments in the digital marketing world on Instagram.

We look forward to welcoming you to our offices in Istanbul, Izmir, and Montenegro.