5 Trends That Will Change the Marketing Industry in 2025!

Every year, it develops different marketing trends, and sometimes these trends can completely change the habits in the industry. 

It is very difficult to predict marketing trends nowadays. The biggest factor in this is that technology is developing at a dizzying pace and has entered our lives at the same speed. Due to the unstoppable, unslowable speed of technology, changes in marketing operations and digital business models are inevitable. While all this is happening, the trends that will shape the marketing industry are also changing.

Here are 5 mega trends that will change the marketing industry in 2025....

1. Integration of Artificial Intelligence into Productive Marketing

Artificial intelligence is now everywhere in our lives. We will leave the period of talking about artificial intelligence in 2024 and talk about when we will implement it as of 2025. In fact, we can say that the marketing field has been one of the areas least affected by artificial intelligence to date. Once known as the creative field, marketing is now changing shape with the rise of big data and artificial intelligence. So, is the marketing industry ready for this? This is exactly what we will experience in 2025 because the marketing field is now also faced with artificial intelligence. Productive artificial intelligence follows marketing technologies closely and does not miss its target. This situation, which seems like a disadvantage, actually offers opportunities in two areas.

For example, the use of marketing budget and the target budget to be spent in that year were among the most difficult items to calculate, until artificial intelligence came into play. It will be inevitable to use the marketing budget more efficiently and effectively in the coming period. A period begins in which one can do more effective work with the same budget or do the same job with less budget. As can be seen from here, marketing will progress faster and unconventionally in 2025.

2. Data Ownership

Data ownership will get the value it deserves in 2025. While we talk about artificial intelligence so much, we don't actually talk about data much. Our focus will be on the data we have rather than artificial intelligence. Data ownership, data governance, data security, data quality, data platforms will become important areas of work in marketing.

High-growth brands are leading the way in transitioning to a first-party environment. This signals that fast-growing organizations are becoming more aware of the urgent need to get ahead in a rapidly changing environment.

3. The Importance of Personalization

C-level executives are turning to hybrid experience to provide more personalization, drive more innovation, and make it easier for people to connect. He wants to be in many places at the same time and appear before his customers in different areas. Creating powerful hybrid experiences means leveraging options and incorporating feedback mechanisms to design those experiences.

Personalization is a very sensitive area. When done correctly, the effect can be seen immediately, while incorrect applications can cause the consumer to abandon the brand. As always, content is very important in personalization. In the coming period, we will see productive artificial intelligence and advanced analytics combined in personalization applications.

4. Digital Products

As we all observe, digital products that are the responsibility of marketing are increasing day by day. Even in the most classical sector, digital products are emerging as the new baby of marketing with new business models.

It seems that the most challenging issue for marketing teams when managing digital products will be agility. Many methods used in the past in digital products will no longer exist. Agile marketing operations, transition to marketing devops practices, managing the creative ecosystem and taking advantage of marketing technologies while doing this will be the most critical changes.

5. Brand Value

New dynamics will take place in the trade cycle. This development will bring about brand management in a different position. It will bring with it the risk of the brand moving away from humanistic touches. At this point, brands will give importance to authentic communication and providing a more human brand experience.

Brands are expected to take a position on social inequalities. While marketing professionals are increasingly focusing on inclusive advertising, increasingly diverse consumers expect brands to deliver on their promises.