How to Make a Successful Media Plan?

As in every field, media planning in the digital field is of great importance for the steps that brands will take in the future. Establishing this process correctly and planning its integration with the brand completely and completely ensures more accurate analysis of its returns. To better understand these processes, let's take a look at what media planning is.

What is Media Planning?

Media planning is generally the process that advertisers go through to measure efficiency and before purchasing advertising for that idea or campaign. This process is of great importance for every advertising campaign. To put it more clearly, media planning; It is the process by which advertisers create a plan to direct their advertising campaigns.

How Can You Create a Media Plan?

There are four basic elements of media planning. The first is Research and Analysis. Initial data is always of great importance. For this reason, we recommend that you do not rush into the research and analysis part when creating a media plan. Your research and analysis efforts include your target audience, market segment stakeholders, lessons learned from the previous campaign, and other companies in your category.

The second important item is (KPI), that is, marketing targets. The data you'll use to evaluate success, including everything from conversion rates and social media statistics to cost per click or results.

Media Strategy comes in third place. Media strategy includes detailing the budgetary distribution of your ads and in which channels these ads will be active and for how long.

Finally, there is the implementation, evaluation and measurement phase of all these studies. Although it is often overlooked, it is actually one of the most important steps.