According to the latest update from X, advertisers will now have the ability to ensure their ads appear alongside specific content creators, helping them avoid being displayed next to controversial or aggressive content. Starting this month, advertisers on X will be able to run ads targeting select content creators through the Content Creator Targeting tool.
Additionally, X will soon implement a feature allowing brands to advertise solely on individual content creators' profiles. This move aims to completely eliminate the possibility of ads appearing alongside contentious posts.
According to documents shared by X in November 2023, over 200 advertisers suspended their spending on the platform. It's said that in response to this situation, X has designed such a feature to attract advertisers back to the platform.
