9 New Features Coming to Instagram (2025 Update)

Instagram continues its uninterrupted progress with brand new features in 2025. We've compiled these innovations for you, making the experience more interactive, creative, and fun for both content creators and users. Here are Instagram's latest updates! 

1. Non-Skippable Ads Are Coming!

A new era of advertising is beginning in our lives. With this feature, users will no longer be able to skip video ads immediately. Sad news for users, but true. You will no longer be able to skip ads without watching the first 6 seconds of a video ad.

Non-skippable ads in Reels and Stories are currently being tested on a limited number of accounts in our country. While this increases visibility for brands, it's somewhat controversial for users. We don't know when it will be available to all accounts in our country, but Instagram aims to increase ad efficiency and advertising investment with this new feature. 

2. Instagram Paid Subscription Period

If the non-skippable ad feature is profitable, won't there be an alternative solution? Of course it will be :) Just like YouTube, Instagram has introduced a premium paid subscription feature. With this feature, you can skip ads altogether.

This monthly subscription, which costs 380 TL, is sure to bring some peace of mind. Those who haven't subscribed will now see more frequent ads. This feature is currently live in the European Union and is expected to be available in our country soon. 

3. Auto-Scrolling Feature

Instagram now automatically scrolls Reels content. This way, Instagram users will be able to watch Reels more frequently and for longer periods of time. Instagram plans to increase Reels views this way. This feature is currently being tested on limited accounts.

4. Dislike Button

A dislike button has arrived on Instagram posts! Now you can Dislike shared content if you don't like it. Let's see how this plays out for both influencers and brands. This feature, currently in the testing phase, looks set to get a bit messy when it arrives. :)

5. New Filters and Effects for Stories

After many years, brand new AI-powered story filters and effects have been added to Instagram Stories. The goal is to bring Stories to the forefront with more filters to highlight them.

6. New Metrics to Improve Reels Performance

Things are about to change a bit with this feature. What if we said that the increase in Instagram followers is now directly related to Reels performance? No joke, Reels views are now much more important than before. With the new metric, we can now see which Reels are watched for longer periods of time than others. If a Reels performance is high, it means it has been watched for a long time, which directly supports follower growth.

7. New Font

Roselia, the new font for Stories and post drafts, has arrived. This feature, currently in the testing phase, is available on a limited number of accounts.

8. Friend Map Feature

Now no one can escape you :) that is, if they've shared their location with you… You can now see the live locations of the friends you follow on Instagram. This feature allows you to see how far away they are from you and where they are located. It's currently available on a limited number of accounts in our country.

9. Comment with a Picture!

Now you can respond to comments not only with text but also with photos or videos! You can share the image you want from your phone gallery. With all these innovations, we understand that 2025 will be a year full of updates.