New Regulations Are Coming to Influencer Ads!
As the influence of social media platforms grows in our lives, influencer marketing has become one of the digital world's most powerful advertising models. However, the Ministry of Commerce is preparing a new regulatory package to ensure that this content, which reaches a wide audience, is presented in a more transparent, ethical, and consumer-protective manner.
These regulations are bringing a comprehensive transformation encompassing influencer posts, e-commerce platforms, and AI-powered ads. At Maske Media, we consider this new era a significant step that will strengthen brands' digital communication strategies.
A New Era of Transparency in Influencer Ads
Currently, influencers use hashtags such as "#ad," "#sponsored," and "#collaboration" in their advertising content. The new regulation makes this practice more transparent.
Advertiser Names Will Now Be Mandatory
Influencers will be required to clearly state not only the hashtag but also the name of the advertising brand in a paid collaboration.
This information will be communicated through:
- Tagging @reklamveren
- Repeating it with every post in multiple content
- Using the phrase "contains advertising" at the beginning of the post in audio content.
This will create a clearer, more ethical advertising environment for both the brand, the consumer, and the content creator.
New Responsibilities for Phrases Like "Discounted," "Advantageous," and "Attractive"
To control marketing language that could mislead consumers, the Ministry now requires, in addition to these phrases:
- Clearly stating the interest or profit share rate
- Clearly displaying the campaign terms
This regulation will particularly enhance the reliability of financial content, installment shopping, and campaign-focused influencer posts.
New Advertising Rules for E-Commerce Platforms
Significant changes are also coming to campaigns like "Buy 3, get 2" and "Buy 1, get 1 free," which are common features on e-commerce sites.
Mandatory information will now include:
- Campaign start and end dates
- Clear stock information if the number of products is limited
- Price discounts will be based on the lowest price within the 10 days preceding the campaign
- A minimum purchase requirement for two products for "spend a certain amount" campaigns
These regulations aim to increase the reliability of e-commerce and prevent consumer complaints.
New Regulation for Artificial Intelligence-Generated Ads
AI-powered content, a rising trend in the digital world, will now be required to be clearly labeled.
New requirements:
- Clearly and clearly stating if artificial intelligence, filters, or digital tools have been used in the ad
- This statement must also be clearly visible in ads featuring AI-generated, human-like characters
- A complete ban on ads that use an AI-generated digital replica of a person to portray them as having "experienced the product"
This provision is considered the most critical step in digital ethics.
Strict Control of Health, Gambling, and Supplementary Foods
The new regulation covers not only influencer and e-commerce advertising, but also sensitive categories.
Categories to be completely banned:
- Fortune teller, astrologer, and psychic services
- Illegal betting and gambling
- Medicines, human medicinal products
- Electronic cigarettes, tobacco products, alcoholic beverages
- New restrictions for supplementary food:
Statements claiming the product replaces a normal diet will be prohibited.
False health claims claiming it cures diseases will not be allowed.
These steps aim to combat misinformation, which spreads rapidly, especially on social media.
A New Era for Brands and Influencers: Transparency, Ethics, and Trust
As Maske Medya, we see this regulation as a transformation that will lay a stronger foundation for the future of digital advertising.
The new rules will:
- Increase the credibility of brands,
- Strengthen the professionalism of influencers,
- Ensure consumer protection,
- Clarify ethical standards in the age of artificial intelligence.
During this process, it is crucial for brands to update their content strategies, ensure influencers comply with the new rules, and structure their advertising content correctly.
As Maske Media, We Prepare Your Brand for New Advertising Regulations
Influencer marketing, e-commerce ads, and AI-powered content are now entering a much more critical regulatory landscape. At Maske Media, we ensure that brands progress fully compliant with accurate labeling, transparent communication, and ad management during this transformation.
✨ Strategy
✨ Content production
✨ Campaign management
✨ Influencer selection and briefing
✨ Legal compliance checks
We are here to help you adapt to new digital regulations in the most professional way.
