Although the popular social media platform Facebook is not preferred by the younger generation, Facebook has reached 3 billion active users, according to Meta's second quarter 2023 earnings report.
Meta's application family WhatsApp, Instagram, Massenger and the newly added Threads have a total of 3.88 billion monthly active users. These values correspond to almost half of the world's population. We are not surprised of course...
The number of daily active users of this application family is also growing. Facebook has reached 2.064 billion daily active users. It was 2.037 billion in the previous quarter. Although the numbers surprised the new generation of social media users, they were actually among the expectations.
TikTok reels are thought to play an active role in the growth of Instagram and Facebook. According to information shared by Meta CEO Mark Zuckerberg, Reels has reached 200 billion plays across its entire app family. According to Mark Zuckerberg, the Threads application also performs well. According to these data, it is possible to say that Meta exceeded expectations in terms of both income and growth.